Lisa Rossmeyer Wade, OD '84, has been named Director of the Hayes Center for Practice Excellence (HCPE) at Southern College of Optometry (SCO) in Memphis. Founded in 2005 by 1973 SCO Graduate, Dr. Jerry Hayes, and his wife, Cris, The Hayes Center is one of the first centers to focus on teaching independent optometrists business principles applicable for their practice, including strategic planning, budgeting and increasing profitability.
Dr. Wade is a 1984 SCO graduate who spent 20 years on the college’s faculty, including service as SCO’s Vice President for Institutional Advancement. Under her leadership, the college expanded scholarships for students and raised the funds for constructing The Eye Center at SCO. She earned a master’s in public administration from the University of Memphis.
In 2005, Dr. Wade retired to become the Dealer-Principal of Southern Thunder Harley-Davidson, one of the southeast region’s most successful motorcycle dealerships, a $20 million enterprise with 50 employees. Dr. Wade oversaw a $9 million expansion to additional locations and a complete rebranding of dealership’s new flagship store. Prior to selling the dealership in 2013, Harley-Davidson Motor Company named it one of the top six in the U.S. based on customer satisfaction scores and other business metrics such as growth and profitability.
“In returning to the SCO family, Dr. Wade brings a unique level of business experience that will benefit our students and alumni,” said SCO President Richard W. Phillips, OD '78. “In addition to providing our students the best clinical education in the nation, the Hayes Center is well positioned for Dr. Wade to teach them the concepts involved in providing a strong foundation of the financial fundamentals important to the business principles of our profession. The Hayes Center’s oversight of our Career Counseling and Placement Services programs will also benefit from Dr. Wade’s prior networking with generations of alumni in supporting SCO’s success.”
“The entire Hayes family joins me in expressing our confidence in Dr. Wade’s enthusiasm for growing The Hayes Center’s programs at SCO,” said Jerry Hayes, OD '84. “Dr. Wade shares our vision of enhancing the value of providing students and alumni with the resources and business tools they need to ensure successful practices of optometry.”
A 2009 recipient of SCO’s Lifetime Achievement Award, Dr. Wade also was named Executive of the Year by the Memphis Business Journal in 2011 and to the Top 50 Mississippi Business Women list in 2012. She was named Professor Emerita following her initial retirement from SCO.
Joining Dr. Wade in administering the Hayes Center’s initiatives will be newly hired Program Coordinator Anthony Hubbard, who previously served as Career Services Coordinator for Davenport University. A graduate of Delta State University, he has worked in similar roles with higher education, recruiting, career counseling and community organizations to attract job and internship opportunities for students and college graduates.
Hubbard serves on several community and educational committees, including the Memphis Chamber of Commerce Ambassadors, and previously served on West Coast Chamber Diversity and Inclusion Committee and the Logistics Chairperson for the West Coast Chamber’s Ambassador Committee in Holland, Michigan.
Visit http://www.sco.edu/hayescenter and social media to learn more about the Hayes Center.